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Public Sector Excellence™ Symposium 2009

Public Sector & Social Marketing Guru & International Best-Selling Author, Nancy Lee, Live & In-Person in South Africa: 26 - 27 October 2009

What is branding & social marketing? Is marketing & branding possible & necessary for governments & public sector organisations or is it a waste of public money? What are the key marketing & branding issues faced by governments & public sector organisations? How can governments use citizen insights to transform & serve people better? What can they learn from the private sector?

Although they don't often call it marketing, those working in public-sector agencies make marketing-related decisions & manage programmes & people on a daily basis that impact revenue, funding, customer satisfaction, constituent perceptions & public behaviour.

These & many other questions, ideas & insights will be addressed in this international workshop led by global authority in social marketing, Nancy Lee, co-author with Philip Kotler of the seminal public sector marketing book, 'Public Sector Marketing - A Roadmap for Improving Performance'.

Nancy, together with an elite panel of local & global thought leaders & practitioners, will present a comprehensive overview of the major applications of marketing & branding principles & techniques in the public sector, as well as the benefits of thinking & acting like a strategic marketer.

About Nancy Lee

Nancy Lee has over 25 years of professional marketing experience with special expertise in social & public sector marketing. She is an adjunct faculty member teaching social & public sector marketing at the Universities of Washington & South Florida. She has been a guest lecturer at the University of Cape Town, Yale University, Stanford University, Oxford University, Victoria University in Australia, the National University of Ireland in Galway & the Health Promotion Board in Singapore. She has held numerous corporate marketing positions & taken part in the development of over 100 social marketing campaigns in the areas of public health, safety & environmental protection. In a prolific partnership with Philip Kotler of Northwestern University, widely recognised as the father of marketing, Nancy has co-authored five books, including Corporate Social Responsibility, Social Marketing: Influencing Behaviors For Good, & their new book, UP and OUT of Poverty: The Social Marketing Solution. She lives on Mercer Island in Seattle, Washington, USA.

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