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Social Marketing Guru Professor Gerard Hastings To Give One-day Masterclass On Public Sector Marketing At Second Annual Public Sector Excellence™ Symposium

11 October 2010

The second annual Public Service Excellence™ symposium is to feature a one-day Social Marketing Masterclass held by Professor Gerard Hastings, international best-selling author of “Social Marketing: Why should the devil have all the best tunes?”, advisor to the Scottish, UK and European Parliaments and recipient of the Order of the British Empire (OBE).

Johannesburg, South Africa: Social marketing guru and international best-selling author, Prof. Gerard Hastings, is to host a one-day Masterclass in social marketing designed for public servants across local, provincial and national government and SOE’s, advocacy groups and communication agencies responsible for strategy, marketing, communication and media.

Hastings will focus on the modern marketing techniques used by governments, charities and advocacy groups to change public behavior, using best practice lessons and techniques from the private sector .

“Prof. Hastings’s perspectives begin to provide solutions to the many challenges faced by governments and others in attempting to shape social behavior and enhance service delivery,” says Thebe Ikalafeng, founder of the Public Sector Excellence™ initiative.

“He shows how we can borrow techniques the private sector uses to promote consumption, encourage socially desirable behaviours and use research to enable regulators to limit the excesses of business.”

The Masterclass, based on Professor Hastings’ book, “Social Marketing – Why Should the Devil have all the fun?” and global research from his Institute for Social Marketing ( at Stirling University in Scotland, will be highly accessible with clear learning objectives, exercises and proven examples that stretch delegates’ understanding of the discipline and raise questions about future directions.

The Public Sector Excellence™ Masterclass will be followed by the second annual Public Sector Excellence™ Awards on 18 November 2010, which will be addressed by the Hon. Minister of Monitoring, Performance and Evaluation, Collins Chabane, as well as the launch of the second annual Public Sector Excellence™ Report – Insights, Thought Leadership and Best Practices in Building Citizen-Orientated, Brand-Driven Public Sector Institutions.

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