Public Sector Excellence Public Sector Excellence Seal
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Brand Leadership Academy

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Public Sector Excellence™ Report 2009

The Public Sector Excellence™ Report is a compendium of insights, thought leadership and best practices in the public sector and social marketing. The inaugural Public Sector Excellence™ Report 2009 featured a foreword by the Minister of Public Service and Administration, Masenyani Richard Baloyi and a wide range of insights, case studies, research, thought leadership, interviews and perspectives by best-selling author and global public sector and social marketing guru, Nancy Lee, and global deputy leader of TNS Social & Political (UK), Mark Francas.



  • Introduction —Thebe Ikalafeng, Founder Brand Leadership Group, Brand Leadership Academy


  • Hon. Mr Masenyani Richard Baloyi, Minister of Public Services and Administration
  • Enver Groenewald, General Manager: Advertising Revenue and Strategic Communications, Avusa Media
  • Patrick Conroy, General Manager, eNews Channel
  • Dennis O’ Donnell, Station Manager, SAfm
  • Karin Du Chenne, Managing Executive, TNS Research Surveys


  • Hon. Jacob G Zuma, President of South Africa
  • Oupa G Magashula, Commissioner, South Africa Revenue Authority
  • Monhla Hlahla, Managing Director, Airports Company South Africa


  • Brand Leadership Public Sector Excellence Reputation Index™ 2009
  • Nielsen Top Public Sector Advertisers Research
  • 2009 Ibrahim Index of African Governance

Brand Builders

  • Avusa Media
  • Brand Leadership Group
  • eNews
  • Mercury Media
  • Ogilvy Public Relations
  • SAfm
  • SizweNtsaluba VSP
  • TNS Research Surveys
  • Wits Business School

Know your government

  • Batho Pele
  • Department and Ministries
  • National Government Ministers
  • Local Government

Thought Leadership

  • Nancy Lee
  • Terry Behan
  • Graeme Butchart
  • Derek Carstens
  • Patrick Collings
  • Gaby de Abreu
  • S’bu Manqele
  • Professor Derick de Jongh
  • Mark Francas
  • Neil Higgs
  • Mark Molenaar
  • Mari Harris
  • Musa Kalenga
  • Donald Kau
  • Dr Felicity Kitchin
  • Thabo Leshilo
  • Donald Liphoko
  • Dumisani Magadlela
  • Shanaaz Majiet
  • Chris Moerdyk
  • Kheepe Moremi
  • Professor Stella M Nkomo
  • Kojo M Parris
  • Jeremy Sampson
  • Professor Roger Sinclair
  • Anthony Swart
  • Mathatha Tsedu
  • Stuart Walsh and Moagi Bodibe
  • Chantelle Wyley and Shanaaz Majiet

Best Practice

  • National Coat of Arms
  • Coega Development Corporation
  • Development Bank of Southern Africa
  • Department of Human Settlements
  • Eskom
  • SABC
  • SA Express Airways
  • South African Revenue Services (SARS)

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Public Sector Excellence Report™

PSX Report
Insights, thought leadership, research & best practices. More >

Public Sector Excellence Report™

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PSX Report 2009
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